Carrot
converting loose digital change into savings ₹
The Project
The Project
Carrot is a fintech platform designed to help users save small amounts of money effortlessly in their daily lives. The micro-investing service sought a fresh, modern, and playful brand identity that reflects both simplicity and approachability. Their goal was to create an intuitive brand that makes saving and investing feel easy and accessible for everyone.
Carrot is a fintech platform designed to help users save small amounts of money effortlessly in their daily lives. The micro-investing service sought a fresh, modern, and playful brand identity that reflects both simplicity and approachability. Their goal was to create an intuitive brand that makes saving and investing feel easy and accessible for everyone.
Brand Concept
& Identity
Brand Concept
& Identity
Brand
Story & Guide
Brand
Story & Guide
Design Language
Design Language
Identity
Identity
Identity
The founders had carefully chosen 'Carrot' as the name of the company to communicate gradual growth, nourishment and clarity. The identity is designed in a minimal style with a fresh and earthy colour palette to convey the idea that the smallest seed planted today will make your investments grow.
The founders had carefully chosen 'Carrot' as the name of the company to communicate gradual growth, nourishment and clarity. The identity is designed in a minimal style with a fresh and earthy colour palette to convey the idea that the smallest seed planted today will make your investments grow.
Brand Palette & Font
Brand Palette & Font
Brand Palette & Font
AVOID
Quicksand
Quicksand
Quicksand
Quicksand
HEADER FONT
HEADER FONT
Inter
Inter
Inter
Inter
MICRO
INVESTING
BODY FONT
BODY FONT
RAUNAQ VAISOHA
CO-FOUNDER
“The attention to detail and commitment to perfection are evident in these fine deliverables that translates the brand’s soul.
“The attention to detail and commitment to perfection are
evident in these fine deliverables that translates the
brand’s soul.
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client services
BRANDING
USER FLOWS
PROTOTYPING
USER INTERFACE
IDENTITY DESIGN
GRAPHIC DESIGN
USER EXPERIENCE
INFO ARCHITECTURE
Storytelling
your story,
powerfully told
© 2024 SHIVANGI GARG
are you a young designer looking for guidance? click here to see how can I help you.
client services
BRANDING
USER FLOWS
PROTOTYPING
USER INTERFACE
IDENTITY DESIGN
GRAPHIC DESIGN
USER EXPERIENCE
INFO ARCHITECTURE
Storytelling
your story,
powerfully told
© 2024 SHIVANGI GARG
are you a young designer looking for guidance? click here to see how can I help you.
client services
BRANDING
USER FLOWS
PROTOTYPING
USER INTERFACE
IDENTITY DESIGN
GRAPHIC DESIGN
USER EXPERIENCE
INFO ARCHITECTURE
Storytelling
your story,
powerfully told
© 2024 SHIVANGI GARG
are you a young designer looking for guidance? click here to see how can I help you.
client services
BRANDING
USER FLOWS
PROTOTYPING
USER INTERFACE
IDENTITY DESIGN
GRAPHIC DESIGN
USER EXPERIENCE
INFO ARCHITECTURE
Storytelling
your story,
powerfully told
© 2024 SHIVANGI GARG